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Research papers

National identity

Through a case study approach, the paper shows how analysis of publicly available quantitative data can be combined with original qualitative research to yield insight into marketing issues. Using Australia as a case study, the aim of the paper is to...

Catalogue: Ethnic Marketing 2000
Authors: Scott MacLean, Monica Klimek
July 1, 2000
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Citation

MacLean and Klimek (2000a, July 01). National identity. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/national-identity